How contact centres can maximise product and service knowledge among employees

Ensuring contact centre employees know everything they need to about products or services helps to increase sales, improve customer service and improve reputation. That means delivering effective product and service knowledge training is key. 

To deliver training effectively, you need to understand what’s important, how to approach it and where to look for value. This guide, ‘The value of product and service knowledge in business’, discusses:  

• The importance of product and service knowledge training

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