The value of product and service knowledge in business

Ensuring your employees know everything they need to about your products or services helps to increase sales, improve customer service and improve reputation. That means delivering effective product and service knowledge training is key. 

To deliver training effectively, you need to understand what’s important, how to approach it and where to look for value. 

 
This guide covers:

• The importance of product and service knowledge training

• How to identify the need for product and service knowledge training
• Different approaches to delivering product and service knowledge training  
• How to calculate ROI for product and service knowledge training 

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